Jace Consumer Goods

Jace Consumer Goods was founded by Mayur (Jayan) Khillare in 2016 as Palpar Venture and was rebranded in 2022 to reflect its broader consumer vision. What began as a hospitality and food service initiative has evolved into a diversified FMCG company focused on innovation and quality. The company operates from Mumbai, integrating manufacturing, distribution, and retail under one roof. Our portfolio spans energy drinks, sodas, alkaline and mineral water, while our pipeline includes juices, dairy products, and ready-to-drink cocktails. At Jace, we blend scientific product development, modern packaging, and youth-driven branding to create products that energize and inspire consumers across India.