Video Editor

Video Editor and Creator Primary Objectives Produce engaging, high-converting short-form videos optimized for social platforms and app stores. Visualize app experiences through UI/UX animations, motion graphics, and value-driven storytelling. Stay on top of short-form trends, formats, and platform best practices to create content that performs. Align video content with campaign goals, user behavior, and app store requirements. Roles & Responsibilities Plan, script, storyboard, and produce 1560 sec promotional videos for YouTube Shorts, Reels, TikTok, etc. Create App Store and Play Store preview videos that highlight features, benefits, and UI elements. Convert UI/UX flows into visual stories using motion graphics, overlays, and transitions. Design and animate using Adobe After Effects, Premiere Pro, and Figma (or similar tools). Keep up with trending formats, pacing, and audio styles to create platform-native content. Collaborate with ASO, content, and marketing teams to ensure creative consistency. Optimize videos for CTR, watch time, and conversions based on performance data. Maintain a structured content calendar for app launches, feature updates, and seasonal campaigns. Technical Skills You Should Have Adobe After Effects: Motion design, transitions, kinetic typography Adobe Premiere Pro: Video editing, audio syncing, pacing Figma: UI mocking and layout planning Experience with voiceovers, subtitles, trending audio, SFX Bonus: Familiarity with CapCut, Lottie, Rive, or other agile design tools Key Expertise Portfolio of short-form videos, Reels, TikToks, and app promos with strong storytelling and direction Deep understanding of attention psychology, user motivation, and visual-first communication Ability to convert app features into visually compelling video content Strategic awareness of platform-specific algorithms, engagement triggers, and conversion drivers Comfortable with creative A/B testing, optimization, and performance-based iteration Qualification Graduate in any discipline (design, multimedia, or visual arts preferred).