Digital Marketing Specialist

About The Role Join our dynamic team as a Digital Marketing Specialist at Visko, where you will play a pivotal role in driving our digital marketing strategies to new heights. You will be responsible for enhancing our online presence and ensuring our marketing efforts align with our business goals. Key Responsibilities - Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic. - Manage and optimize PPC campaigns across various platforms, including Google Ads. - Conduct SEO optimization to improve search engine rankings and visibility. - Oversee social media advertising efforts to engage and grow our audience. - Utilize Google Analytics to track and report on campaign performance, providing actionable insights. - Collaborate with cross-functional teams to align marketing strategies with business objectives. - Stay updated with the latest digital marketing trends and technologies to maintain a competitive edge. Requirements - Minimum of 4 years of experience in digital marketing or a related field. - Proven track record of managing successful PPC campaigns and SEO projects. - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Excellent communication and collaboration skills. Required Education - BCOM or equivalent degree in Marketing, Business, or a related field. Skills Required - Google Ads - SEO Optimization - Social Media Advertising - PPC Campaign Management - Google Analytics