Demand Generation Specialist

Job Description – Demand Generation Executive (B2B) Position: Demand Generation Executive Location: [Insert Location / Remote] Employment Type: Full-time Department: Sales & Marketing About the Role We are looking for a proactive and results-driven Demand Generation Executive to join our B2B marketing team. The ideal candidate will be responsible for creating, executing, and optimizing lead-generation strategies that drive pipeline growth. You will work closely with sales, marketing, and product teams to attract and engage decision-makers across various industries. Key Responsibilities Plan, execute, and manage B2B lead generation campaigns across multiple channels (email, LinkedIn, webinars, events, and digital ads). Develop and manage prospect lists aligned with Ideal Customer Profile (ICP) and campaign objectives. Work closely with the content and design team to create targeted outreach materials (email copies, brochures, landing pages, etc.). Qualify leads based on predefined criteria and ensure high-quality handover to the sales team. Maintain and update CRM with accurate lead and campaign information. Track, measure, and report on key performance metrics such as leads generated, conversion rates, and ROI. Collaborate with sales to align marketing efforts with pipeline goals. Research market trends, competitor strategies, and industry insights to refine campaigns. Ensure compliance with data protection regulations (GDPR, CAN-SPAM, etc.) in all outreach activities. Requirements Bachelor’s degree in Marketing, Business, or a related field. 1–3 years of experience in B2B demand generation / lead generation / inside sales (preferably in SaaS, IT, or digital marketing industry). Proven track record of running successful B2B lead generation campaigns. Strong knowledge of LinkedIn Sales Navigator, email automation tools (HubSpot, Zoho, Mailchimp, etc.), and CRM systems. Excellent written and verbal communication skills. Analytical mindset with the ability to track KPIs and optimize campaigns for better performance. Ability to work independently and in collaboration with cross-functional teams. Preferred Skills Experience with account-based marketing (ABM). Familiarity with marketing automation platforms and analytics tools (Google Analytics, HubSpot, Marketo, etc.). Understanding of CPL (Cost Per Lead) and ROI-driven campaigns. What We Offer Competitive salary with performance-based incentives. Opportunity to work with a dynamic team in a fast-growing B2B environment. Professional growth and training opportunities. Flexible working hours [or Remote Work, if applicable].