1. Manage media relations and build positive relationships with the media. 2. Develop and implement communication strategies to enhance public image. 3. Monitor media outlets and respond to inquiries promptly and effectively. 4. Prepare press releases, speeches, and other communication materials. 5. Manage social media accounts and engage with stakeholders online. 6. Organize and host events to promote the organization to key audiences. 7. Provide media training to company spokesperson. 8. Track and analyze media coverage and provide recommendations for improvement.